000 01328cam a2200385 i 4500
001 18480718
003 OSt
005 20221220071801.0
008 150205s2015 paua 000 0 eng
010 _a 2015000753
020 _a9780749473235 (paperback)
020 _z9780749473242 (ebook)
040 _aDLC
_beng
_cDLC
_erda
_dDLC
042 _apcc
050 0 0 _aHF5415.5
_b.V346 2015
082 0 0 _a658.834 BEL
_223
084 _aBUS018000
_aBUS007000
_aBUS041000
_aBUS090010
_aBUS043000
_2bisacsh
100 1 _aVan Belleghem, Steven.
245 1 0 _aWhen digital becomes human :
_bthe transformation of customer relationships
264 1 _aLondon ;
_aPhiladelphia:
_bKogan Page,
_c2015.
300 _axii, 195 pages ;
_billustrations :pbk
_c24 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
650 0 _aCustomer relations.
650 0 _aBusiness communication.
650 0 _aElectronic commerce.
650 7 _aBUSINESS & ECONOMICS / Customer Relations.
650 7 _aMarketing / General.
650 7 _aE-Commerce / Internet Marketing.
650 7 _aGeneral Management
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBOOK
999 _c480
_d480