000 | 01312cam a22003978i 4500 | ||
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001 | 18762935 | ||
003 | OSt | ||
005 | 20221220071758.0 | ||
008 | 150827s2015 enk 000 0 eng | ||
010 | _a 2015031392 | ||
020 | _a9780749468736 (paperback) | ||
020 | _z9780749468743 (ebk) | ||
040 |
_aDLC _beng _cDLC _erda |
||
042 | _apcc | ||
043 | _ae-uk--- | ||
050 | 0 | 0 |
_aHD59 _b.G686 2015 |
082 | 0 | 0 |
_a659.2 GRE _223 |
084 |
_aBUS052000 _aBUS002000 _aBUS043000 _2bisacsh |
||
100 | 1 | _aGregory, Anne, | |
245 | 1 | 0 |
_aPlanning and managing public relations campaigns : _ba strategic approach |
250 | _a4th Ed | ||
264 | 1 |
_aLondon ; _aPhiladelphia : _bKogan Page, _c2015. |
|
300 |
_avii, 214 pages ; _c24 cm _bpbk |
||
336 |
_atext _2rdacontent |
||
337 |
_aunmediated _2rdamedia |
||
338 |
_avolume _2rdacarrier |
||
490 | 0 | _aPR in practice | |
650 | 0 | _aPublic relations. | |
650 | 0 |
_aPublic relations _zGreat Britain. |
|
650 | 7 | _aPublic Relations. | |
650 | 7 | _aAdvertising & Promotion / Marketing / General. | |
650 | 7 | _aGeneral Management | |
906 |
_a0 _bvip _corignew _d1 _eecip _f20 _gy-gencatlg |
||
942 |
_2ddc _cBOOK |
||
999 |
_c398 _d398 |