| 000 | 01967cam a2200445 i 4500 | ||
|---|---|---|---|
| 001 | 18201713 | ||
| 003 | OSt | ||
| 005 | 20221220071747.0 | ||
| 008 | 140626s2014 enk 001 0 eng | ||
| 010 | _a 2014025419 | ||
| 020 | _a9780749472467 (paperback) | ||
| 020 | _z9780749472474 (ebook) | ||
| 040 |
_aDLC _beng _cDLC _dDLC _erda |
||
| 042 | _apcc | ||
| 082 | 0 | 0 |
_a658.82 MUL _223 |
| 084 |
_aBUS043000 _aBUS057000 _aBUS043010 _aBUS002000 _aBUS016000 _2bisacsh |
||
| 100 | 1 | _aMullin, Roddy. | |
| 240 | 1 | 0 | _aSales promotion |
| 245 | 1 | 0 |
_aPromotional marketing : _bhow to create implement and integrate campaigns that really work |
| 250 | _a6 | ||
| 264 | 1 |
_aLondon : _aPhiladelphia ; _bKogan Page, _c2014 |
|
| 300 |
_axxi, 265 pages : _billustrations ; _c25 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 500 | _aRevised edition of the author's sales promotion. | ||
| 500 | _aIncludes index. | ||
| 520 |
_aPromotional Marketing is a complete guide to planning, executing and evaluating promotional marketing campaigns covers the purpose of promotional marketing, what promotional marketing can do for businesses, the best ways to work with suppliers and how to use different techniques and implement an integrated marketing strategy. _cProvided by publisher. |
||
| 650 | 0 | _aSales promotion. | |
| 650 | 0 | _aMarketing. | |
| 650 | 7 |
_aBUSINESS & ECONOMICS / Marketing / General. _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Industries / Retailing. _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Marketing / Direct. _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Advertising & Promotion. _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Consumer Behavior. _2bisacsh |
|
| 650 | 7 | _aGeneral Management | |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBOOK |
||
| 999 |
_c32 _d32 |
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