| 000 | 01070cam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | 16752385 | ||
| 003 | OSt | ||
| 005 | 20221220071756.0 | ||
| 008 | 110427s2012 enk b 001 0 eng | ||
| 010 | _a 2011016514 | ||
| 020 | _a9780415548427 (alk. paper) | ||
| 020 | _a9780415548434 (pbk. : alk. paper) | ||
| 020 | _a9780203597033 (ebk.) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 043 |
_an-us--- _ae-uk--- |
||
| 050 | 0 | 0 |
_aHE8700.8 _b.J63 2012 |
| 082 | 0 | 0 |
_a384.550688 JOH _222 |
| 100 | 1 | _aJohnson, Catherine, | |
| 245 | 1 | 0 | _aBranding television |
| 260 |
_aAbingdon, Oxon ; _aNew York : _bRoutledge, _c2012. |
||
| 300 |
_axvii, 197 p.;pbk _c25 cm. |
||
| 490 | 0 | _aComedia | |
| 650 | 0 | _aTelevision broadcasting | |
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aGeneral Management | |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBOOK |
||
| 999 |
_c316 _d316 |
||