| 000 | 01125cam a2200349 i 4500 | ||
|---|---|---|---|
| 001 | 18069946 | ||
| 003 | OSt | ||
| 005 | 20221220071755.0 | ||
| 008 | 140317s2014 enk b 001 0 eng | ||
| 010 | _a 2014008707 | ||
| 020 | _a9780749468897 | ||
| 020 | _a9780749468903 | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD59 _b.W325 2005 |
| 082 | 0 | 0 |
_a659.2 WAT _223 |
| 100 | 1 | _aWatson, Tom; Noble, Paul; | |
| 245 | 1 | 0 |
_aEvaluating Public Relations : _bA Guide to Planning, Research and Measurement |
| 250 | _a3rd Ed | ||
| 264 | 1 |
_aLondon ; _aPhiladelphia : _bKogan Page Limited, _c2014 |
|
| 300 |
_aviii, 199 pages ;pbk _c24 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 490 | 0 | _aPR in practice | |
| 650 | 0 | _aMarketing; Advertisement; | |
| 650 | 0 | _aPublic relations | |
| 650 | 0 | _aGeneral Management | |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBOOK |
||
| 999 |
_c289 _d289 |
||