000 01199cam a2200349 i 4500
001 18197616
003 OSt
005 20221220071755.0
008 140623s2014 pau b 001 0 eng
010 _a 2014014539
020 _a9780749471521 (paperback)
020 _z9780749471538 (ebk)
040 _aDLC
_beng
_cDLC
_erda
_dDLC
042 _apcc
050 0 0 _aHF5415
_b.M6256 2014
082 0 0 _a658.8 MOR
_223
084 _aBUS041000
_aBUS063000
_aBUS043060
_2bisacsh
100 1 _aMorley, Malcolm.
245 1 0 _aUnderstanding Markets and Strategy :
_bHow to Exploit Markets for Sustainable Business Growth
264 1 _aPhiladelphia, PA :
_bKogan Page,
_c2014.
300 _aviii, 261 pages ;pbk
_c24 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
650 0 _aBusiness planning.
650 0 _aMarketing / Research.
_xEnvironmental aspects.
650 7 _aBUSINESS & ECONOMICS / Strategic Planning.
_2bisacsh
650 7 _aGeneral Management
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBOOK
999 _c280
_d280