| 000 | 01339cam a2200385 i 4500 | ||
|---|---|---|---|
| 001 | 18136004 | ||
| 003 | OSt | ||
| 005 | 20221220071754.0 | ||
| 008 | 140501s2015 enk b 001 0 eng | ||
| 010 | _a 2014016817 | ||
| 020 | _a9781138804708 (hardback) | ||
| 020 | _a9781138804722 (pbk.) | ||
| 020 | _z9781315752785 (ebook) | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC |
||
| 041 | 1 |
_aeng _hslv |
|
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD30.3 _b.P625 2015 |
| 082 | 0 | 0 |
_a658.45 POD _223 |
| 100 | 1 | _aPodnar, Klement | |
| 240 | 1 | 0 |
_aCorporate Communication : A Marketing Viewpoint _lEnglish |
| 245 | 1 | 0 |
_aCorporate communication: _bA Marketing Viewpoint |
| 264 | 1 |
_aAbingdon, Oxon ; _aNew York, NY : _bTaylor & Francis Group, _c2015. |
|
| 300 |
_avii, 225 pages ; pbk _c25 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aCommunication in organizations. | |
| 650 | 0 | _aCorporate image; Corporate culture. | |
| 650 | 0 | _aMarketing; Organizational behavior. | |
| 650 | 0 | _aGeneral Studies | |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBOOK |
||
| 999 |
_c238 _d238 |
||