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1.
Marketing analytics : a practical guide to real marketing science by
  • Grigsby, Mike
Series: Marketing science series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : Philadelphia : Kogan Page, 2015
Availability: Items available for loan: British Applied College Knowledge and Innovation Center (3)Call number: 658.83 GRI, ...

2.
Practical text analytics : interpreting text and unstructured data for business intelligence by
  • Struhl, Steven M
Series: Marketing science
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2015
Availability: Items available for loan: British Applied College Knowledge and Innovation Center (1)Call number: 658.4/72 STR.

3.
Understanding Markets and Strategy : How to Exploit Markets for Sustainable Business Growth by
  • Morley, Malcolm
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Philadelphia, PA : Kogan Page, 2014
Availability: Items available for loan: British Applied College Knowledge and Innovation Center (1)Call number: 658.8 MOR.

4.
Marketing with strategic empathy : inspiring strategy with deeper consumer insight by
  • Brooks, Claire
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Koganpage, 2016
Availability: Items available for loan: British Applied College Knowledge and Innovation Center (1)Call number: 658.802 BRO.

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