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	1.	How cool brands stay hot : branding to Generation Y by Bergh, Joeri van den Edition: 2nd Ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Philadelphia : Kogan Page, 2013 Availability: Items available for loan: British Applied College Knowledge and Innovation Center (1)Call number: 658.827 BER. Place hold Add to cart (remove)
	2.	How cool brands stay hot : branding to generation Y and Z by Bergh, Joeri van den Edition: 3rd Ed Material type: Text; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2016 Online access: Contributor biographical information Publisher description Table of contents only Availability: Items available for loan: British Applied College Knowledge and Innovation Center (1)Call number: 658.827 BER. Place hold Add to cart (remove)
	3.	Marketing with strategic empathy : inspiring strategy with deeper consumer insight by Brooks, Claire Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Koganpage, 2016 Availability: Items available for loan: British Applied College Knowledge and Innovation Center (1)Call number: 658.802 BRO. Place hold Add to cart (remove)
	4.	Promotional marketing : how to create implement and integrate campaigns that really work by Mullin, Roddy Edition: 6 Material type: Text; Format: print ; Literary form: Not fiction Publisher: London : Philadelphia ; Kogan Page, 2014 Availability: Items available for loan: British Applied College Knowledge and Innovation Center (1)Call number: 658.82 MUL. Place hold Add to cart (remove)

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