Evaluating Public Relations : A Guide to Planning, Research and Measurement

By:

Watson, Tom; Noble, Paul

Material type: Text

TextSeries: PR in practicePublisher: London ; Philadelphia : Kogan Page Limited, 2014Edition: 3rd EdDescription: viii, 199 pages ;pbk 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780749468897
9780749468903

Subject(s):

Marketing; Advertisement
Public relations
General Management

DDC classification:

659.2 WAT 23

LOC classification:

HD59 .W325 2005

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	British Applied College Knowledge and Innovation Center General Management	Text Book	659.2 WAT (Browse shelf(Opens below))	Available		00336

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