TY - BOOK AU - Smith,Ronald D. TI - Becoming a public relations writer: a writing workbook for emerging and established media SN - 9780415893428 (hbk. : alk. paper) AV - HM1221 .S768 2012 U1 - 659.2 SMI 23 PY - 2012/// CY - New York PB - Routledge KW - Public relations KW - Public relations / Publicity KW - General Management ER -