TY  - BOOK
AU  - Schaefer,Wolfgang
TI  - Rethinking prestige branding: secrets of the Ueber-Brands 
SN  - 9780749470036 (paperback)
AV  - HF5415.1255 .S392 2015
U1  - 658.827 SCH 23
PY  - 2015///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Marketing / General /  Advertising & Promotion
KW  - General Management
ER  -