Eagle, Lynne. <br/><br/>
Marketing communications  

 - xiii, 427 pages ;   pbk  26 cm 
<br/><br/><label>ISBN: </label>9780415507707 (hardback) 9780415507714 (pbk.) 
<br/><br/><label>LCCN: </label>2014002230 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing. Advertising. <br/>General Management
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .E24 2015 
<br/><br/><label>Dewey Class. No.: </label>658.802 EAG