TY  - BOOK
AU  - Bergh,Joeri van den
TI  - How cool brands stay hot: branding to Generation Y 
SN  - 9780749468040
AV  - HF5415.332.Y66 B47 2013
U1  - 658.827 BER 23
PY  - 2013///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Young consumers
KW  - Young adult consumers
KW  - Target marketing
KW  - Product management / Consumer behavior
KW  - General Management
ER  -