Bergh, Joeri van den, <br/><br/>
How cool brands stay hot :  branding to Generation Y  

 - 2nd Ed 
 - London ;  Philadelphia :  Kogan Page,  2013. 
 - xx, 267 p. :pbk  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>9780749468040 9780749468057 (EISBN) 
<br/><br/><label>LCCN: </label>2012046059 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Young consumers.<br/>Young adult consumers.<br/>Target marketing.<br/>Product management / Consumer behavior.<br/>General Management 
<br/><br/><label>LC Class. No.: </label>HF5415.332.Y66  / B47 2013 
<br/><br/><label>Dewey Class. No.: </label>658.827 BER