TY  - BOOK
AU  - Johnson,Catherine
TI  - Branding television 
T2  - Comedia
SN  - 9780415548427 (alk. paper)
AV  - HE8700.8 .J63 2012
U1  - 384.550688 JOH 22
PY  - 2012///
CY  - Abingdon, Oxon, New York
PB  - Routledge
KW  - Television broadcasting
KW  - Branding (Marketing)
KW  - General Management
ER  -