Johnson, Catherine,
Branding television
- Abingdon, Oxon ; New York : Routledge, 2012.
- xvii, 197 p.;pbk 25 cm.
- Comedia .
9780415548427 (alk. paper) 9780415548434 (pbk. : alk. paper) 9780203597033 (ebk.)
2011016514
Television broadcasting
Branding (Marketing)
General Management
HE8700.8 / .J63 2012
384.550688 JOH