TY  - BOOK
AU  - Bergh,Joeri van den
TI  - How cool brands stay hot: branding to generation Y and Z 
SN  - 9780749477172
AV  - HF5415.332.Y66 B47 2016
U1  - 658.827 BER 22
PY  - 2016///
CY  - London
PB  - Kogan Page
KW  - Young consumers
KW  - Young adult consumers
KW  - Generation
KW  - Target marketing
KW  - Product management / Consumer behavior
KW  - General Management
N1  - Includes bibliographical references (pages [242]-274) and index
UR  - https://www.loc.gov/catdir/enhancements/fy1615/2016935538-b.html
UR  - https://www.loc.gov/catdir/enhancements/fy1615/2016935538-d.html
UR  - https://www.loc.gov/catdir/enhancements/fy1615/2016935538-t.html
ER  -