TY  - BOOK
AU  - Struhl,Steven M.
TI  - Practical text analytics: interpreting text and unstructured data for business intelligence 
T2  - Marketing science
SN  - 9780749474010 (paperback)
AV  - HF5415.125 .S77 2015
U1  - 658.4/72 STR 23
PY  - 2015///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Data processing
KW  - Business intelligence
KW  - Marketing research
KW  - Database Management / Data Mining; Marketing / General
KW  - General Management
N1  - Includes index
ER  -