Struhl, Steven M. <br/><br/>
Practical text analytics :  interpreting text and unstructured data for business intelligence  

 - xiii, 257 pages :  illustrations ;  23 cm. 
 - Marketing science .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780749474010 (paperback) 
<br/><br/><label>LCCN: </label>2015016005 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Data processing.<br/>Business intelligence.<br/>Marketing research.<br/>Database Management / Data Mining; Marketing / General.<br/>General Management
<br/><br/><label>LC Class. No.: </label>HF5415.125  / .S77 2015 
<br/><br/><label>Dewey Class. No.: </label>658.4/72 STR