TY  - BOOK
AU  - Watson,Tom; Noble,Paul
TI  - Evaluating Public Relations : : A Guide to Planning, Research and Measurement
T2  - PR in practice
SN  - 9780749468897
AV  - HD59 .W325 2005
U1  - 659.2 WAT 23
PY  - 2014///
CY  - London, Philadelphia
PB  - Kogan Page Limited
KW  - Marketing; Advertisement
KW  - Public relations
KW  - General Management
ER  -