Watson, Tom; Noble, Paul; <br/><br/>
Evaluating Public Relations :   A Guide to Planning, Research and Measurement 

 - 3rd Ed 
 - viii, 199 pages ;pbk  24 cm. 
 - PR in practice .
<br/><br/><label>ISBN: </label>9780749468897 9780749468903 
<br/><br/><label>LCCN: </label>2014008707 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing; Advertisement;<br/>Public relations<br/>General Management
<br/><br/><label>LC Class. No.: </label>HD59  / .W325 2005 
<br/><br/><label>Dewey Class. No.: </label>659.2 WAT