TY - BOOK AU - Morley,Malcolm TI - Understanding Markets and Strategy: How to Exploit Markets for Sustainable Business Growth SN - 9780749471521 (paperback) AV - HF5415 .M6256 2014 U1 - 658.8 MOR 23 PY - 2014/// CY - Philadelphia, PA PB - Kogan Page KW - Business planning KW - Marketing / Research KW - Environmental aspects KW - BUSINESS & ECONOMICS / Strategic Planning KW - bisacsh KW - General Management ER -