Podnar, Klement
Corporate communication: A Marketing Viewpoint
- vii, 225 pages ; pbk 25 cm
Includes bibliographical references and indexes.
9781138804708 (hardback) 9781138804722 (pbk.)
2014016817
Communication in organizations.
Corporate image; Corporate culture.
Marketing; Organizational behavior.
General Studies
HD30.3 / .P625 2015
658.45 POD