Brooks, Claire,
Marketing with strategic empathy : inspiring strategy with deeper consumer insight
- London Koganpage, 2016
- xi, 238 pages ; 23 cm
9780749477547
2016022405
Marketing with Strategic Empathy : Inspiring Strategy with Deeper Consumer Insight
Consumer Behavior.
Marketing / Research.
Industrial & Organizational Psychology.
General Management
HF5415.13 / .B736 2016
658.802 BRO