Brooks, Claire,

Marketing with strategic empathy : inspiring strategy with deeper consumer insight - London Koganpage, 2016 - xi, 238 pages ; 23 cm

9780749477547

2016022405


Marketing with Strategic Empathy : Inspiring Strategy with Deeper Consumer Insight
Consumer Behavior.
Marketing / Research.
Industrial & Organizational Psychology.
General Management

HF5415.13 / .B736 2016

658.802 BRO