Promotional marketing : how to create implement and integrate campaigns that really work

By:

Mullin, Roddy

Material type: Text

TextPublisher: London : Philadelphia ; Kogan Page, 2014Edition: 6Description: xxi, 265 pages : illustrations ; 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780749472467 (paperback)

Uniform titles:

Sales promotion

Subject(s):

DDC classification:

658.82 MUL 23

Other classification:

BUS043000 | BUS057000 | BUS043010 | BUS002000 | BUS016000

Summary: Promotional Marketing is a complete guide to planning, executing and evaluating promotional marketing campaigns covers the purpose of promotional marketing, what promotional marketing can do for businesses, the best ways to work with suppliers and how to use different techniques and implement an integrated marketing strategy. Provided by publisher.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	British Applied College Knowledge and Innovation Center General Management	Text Book	658.82 MUL (Browse shelf(Opens below))	Available		00049

Revised edition of the author's sales promotion.

Includes index.

Promotional Marketing is a complete guide to planning, executing and evaluating promotional marketing campaigns covers the purpose of promotional marketing, what promotional marketing can do for businesses, the best ways to work with suppliers and how to use different techniques and implement an integrated marketing strategy. Provided by publisher.

There are no comments on this title.

to post a comment.