How cool brands stay hot : branding to Generation Y

By:

Material type: Text

TextPublication details: London ; Philadelphia : Kogan Page, 2013.Edition: 2nd EdDescription: xx, 267 p. :pbk ill. ; 24 cmISBN:

Subject(s):

DDC classification:

LOC classification:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	British Applied College Knowledge and Innovation Center General Management	Text Book	658.827 BER (Browse shelf(Opens below))	Available		00346

Previous								Next
Previous	658.802 EAG Marketing communications	658.82 MUL Promotional marketing : how to create implement and integrate campaigns that really work	658.827 BER How cool brands stay hot : branding to generation Y and Z	658.827 BER How cool brands stay hot : branding to Generation Y	658.827 KAP Kapferer On Luxury : How Luxury Brands Can Grow Yet Remain Rare	658.827 KEN What is a 21st century brand? : new thinking from the next generation of advertising leaders	658.827 SCH Rethinking prestige branding : secrets of the Ueber-Brands	Next

There are no comments on this title.

to post a comment.