How cool brands stay hot : branding to generation Y and Z

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Material type: Text

TextPublisher: London : Kogan Page, 2016Edition: 3rd EdDescription: xxii, 287 pages :pbk illustrations ; 24 cmContent type:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	British Applied College Knowledge and Innovation Center General Management	Text Book	658.827 BER (Browse shelf(Opens below))	Available		00344

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Previous	658.802 BRO Marketing with strategic empathy : inspiring strategy with deeper consumer insight	658.802 EAG Marketing communications	658.82 MUL Promotional marketing : how to create implement and integrate campaigns that really work	658.827 BER How cool brands stay hot : branding to generation Y and Z	658.827 BER How cool brands stay hot : branding to Generation Y	658.827 KAP Kapferer On Luxury : How Luxury Brands Can Grow Yet Remain Rare	658.827 KEN What is a 21st century brand? : new thinking from the next generation of advertising leaders	Next

Includes bibliographical references (pages [242]-274) and index.

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