Marketing analytics : a practical guide to real marketing science

By:

Grigsby, Mike

Material type: Text

TextSeries: Marketing science seriesPublisher: London : Philadelphia : Kogan Page, 2015Description: xv, 232 pages :pbk illustrations ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780749474171 (paperback)

Subject(s):

DDC classification:

658.83 GRI 23

LOC classification:

HF5415.2 .G754 2015

Other classification:

BUS043060 | COM021030 | BUS090010

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Holdings ( 3 )
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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	British Applied College Knowledge and Innovation Center General Management	Text Book	658.83 GRI (Browse shelf(Opens below))	Available	00343
Books	British Applied College Knowledge and Innovation Center		658.83 GRI (Browse shelf(Opens below))	Available
Books	British Applied College Knowledge and Innovation Center General Management	Text Book	658.83 GRI (Browse shelf(Opens below))	Available	00431

Browsing British Applied College Knowledge and Innovation Center shelves, Shelving location: General Management, Collection: Text Book Close shelf browser (Hides shelf browser)

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Previous	658.827 KEN What is a 21st century brand? : new thinking from the next generation of advertising leaders	658.827 SCH Rethinking prestige branding : secrets of the Ueber-Brands	658.83 GRI Marketing analytics : a practical guide to real marketing science	658.83 GRI Marketing analytics : a practical guide to real marketing science	658.834 BEL When digital becomes human : the transformation of customer relationships	658.872 CHA An introduction to social media marketing	659.1 DYC Advertising Transformed : The New Rules for the Digital Age	Next

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