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Marketing with strategic empathy : inspiring strategy with deeper consumer insight

By: Material type: TextTextPublication details: London Koganpage, 2016Description: xi, 238 pages ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780749477547
Subject(s): Additional physical formats: Online version:: Marketing with strategic empathyDDC classification:
  • 658.802 BRO 2 3
LOC classification:
  • HF5415.13 .B736 2016
Other classification:
  • BUS043060 | PSY021000 | BUS016000
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