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Marketing with strategic empathy : (Record no. 164)

MARC details
000 -LEADER
fixed length control field 01374cam a2200361 i 4500
001 - CONTROL NUMBER
control field 19150172
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221220071752.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160624s2016 enk b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2016022405
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749477547
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .B736 2016
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 BRO
Edition number 2 3
084 ## - OTHER CLASSIFICATION NUMBER
Classification number BUS043060
-- PSY021000
-- BUS016000
Number source bisacsh
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Brooks, Claire,
245 10 - TITLE STATEMENT
Title Marketing with strategic empathy :
Remainder of title inspiring strategy with deeper consumer insight
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Koganpage,
Date of publication, distribution, etc. 2016
300 ## - PHYSICAL DESCRIPTION
Extent xi, 238 pages ;
Dimensions 23 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing with Strategic Empathy : Inspiring Strategy with Deeper Consumer Insight
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer Behavior.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing / Research.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Industrial & Organizational Psychology.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element General Management
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Online version:
Main entry heading Brooks, Claire, author.
Title Marketing with strategic empathy
Edition 1st Edition.
Place, publisher, and date of publication Philadelphia : Kogan Page, 2016
International Standard Book Number 9780749477554
Record control number (DLC) 2016029777
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Text Book British Applied College Knowledge and Innovation Center British Applied College Knowledge and Innovation Center General Management 07/18/2019 Panworld 60.00   658.802 BRO 00189 07/18/2019 07/18/2019 Books
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