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Planning and managing public relations campaigns : a strategic approach

Gregory, Anne,

Planning and managing public relations campaigns : a strategic approach - 4th Ed - vii, 214 pages ; pbk 24 cm - PR in practice .

ISBN: 9780749468736 (paperback)

LCCN: 2015031392

Subjects--Topical Terms:
Public relations.
Public relations--Great Britain.
Public Relations.
Advertising & Promotion / Marketing / General.
General Management

LC Class. No.: HD59 / .G686 2015

Dewey Class. No.: 659.2 GRE

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