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Strategic planning for public relations

Smith, Ronald D.,

Strategic planning for public relations - 4th Ed - New York : Routledge, Taylor & Francis Group, 2013. - xxxv, 520 p. :pbk ill. ; 24 cm.

ISBN: 9780415506762 (pbk.) 9780203081242 (ebook)

LCCN: 2012023104

Subjects--Topical Terms:
Public relations.
Strategic planning.
General Management

LC Class. No.: HM1221 / .S77 2013

Dewey Class. No.: 659.2 SMI

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