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Branding television

Johnson, Catherine,

Branding television - Abingdon, Oxon ; New York : Routledge, 2012. - xvii, 197 p.;pbk 25 cm. - Comedia .

ISBN: 9780415548427 (alk. paper) 9780415548434 (pbk. : alk. paper) 9780203597033 (ebk.)

LCCN: 2011016514

Subjects--Topical Terms:
Television broadcasting
Branding (Marketing)
General Management

LC Class. No.: HE8700.8 / .J63 2012

Dewey Class. No.: 384.550688 JOH

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