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How cool brands stay hot : branding to generation Y and Z

Bergh, Joeri van den,

How cool brands stay hot : branding to generation Y and Z - 3rd Ed - xxii, 287 pages :pbk illustrations ; 24 cm

Includes bibliographical references (pages [242]-274) and index.

ISBN: 9780749477172 0749477172

LCCN: 2016935538

Subjects--Topical Terms:
Young consumers.
Young adult consumers.
Generation
Target marketing.
Product management / Consumer behavior.
General Management

LC Class. No.: HF5415.332.Y66 / B47 2016

Dewey Class. No.: 658.827 BER

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