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Practical text analytics : interpreting text and unstructured data for business intelligence

Struhl, Steven M.

Practical text analytics : interpreting text and unstructured data for business intelligence - xiii, 257 pages : illustrations ; 23 cm. - Marketing science .

Includes index.

ISBN: 9780749474010 (paperback)

LCCN: 2015016005

Subjects--Topical Terms:
Data processing.
Business intelligence.
Marketing research.
Database Management / Data Mining; Marketing / General.
General Management

LC Class. No.: HF5415.125 / .S77 2015

Dewey Class. No.: 658.4/72 STR

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