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Evaluating Public Relations : A Guide to Planning, Research and Measurement

Watson, Tom; Noble, Paul;

Evaluating Public Relations : A Guide to Planning, Research and Measurement - 3rd Ed - viii, 199 pages ;pbk 24 cm. - PR in practice .

ISBN: 9780749468897 9780749468903

LCCN: 2014008707

Subjects--Topical Terms:
Marketing; Advertisement;
Public relations
General Management

LC Class. No.: HD59 / .W325 2005

Dewey Class. No.: 659.2 WAT

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