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Advertising Transformed : The New Rules for the Digital Age

Dyck, Fons Van

Advertising Transformed : The New Rules for the Digital Age - London : Kogan Page Limited, 2014 - xxiv, 171 pages ;pbk 24 cm

Includes bibliographical references.

ISBN: 9780749471484

LCCN: 2013044127

Subjects--Topical Terms:
Advertising.
Digital Media;
Internet advertising.
Digital media.
General Management

LC Class. No.: HF5823 / .V24 2014

Dewey Class. No.: 659.1 DYC

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